Paid Media Strategy That Actually Drives Revenue

eCommerce and B2B SaaS brands turn their ad spend into predictable growth through full-funnel strategy, rigorous tracking infrastructure, and platform expertise that goes deeper than surface-level optimization.

Proven Results

$21MM+ in Ad Spend Managed.
Here's What That Looks Like.

2900%
Monthly Revenue Increase

Fertility Tech DTC brand

From $20k to $600k monthly in 3 years

75%
Cost-Per-MQL Reduction

B2B RegTech SaaS

LinkedIn messaging + Google Ads ABM strategy

57%
ROAS Increase

Sportswear DTC brand

Landing page testing + Google Ads restructuring + Catalog updates

What I Offer

I don't run cookie-cutter campaigns. Here's what I actually do and why it matters.

  • I start by diagnosing what's broken and what competitors are doing right. Account audits, tracking health checks, and market intelligence that informs every decision.

  • Map your customer journey from first touch to closed-won. I orchestrate Google, Meta, TikTok, Amazon, Linkedin, etc. campaigns that work together.

  • Hands-on campaign management across Google Ads, Meta, TikTok, Reddit, LinkedIn, Bing, Pinterest, and Amazon. Smart Bidding optimization, audience refinement, and budget allocation that maximizes ROI.

  • Weekly performance analysis with strategic recommendations. Clear dashboards that show what's working, what's not, and exactly what we're testing next.

  • GA4 setup, GTM implementation, cross-domain tracking, conversion APIs. The infrastructure that makes optimization possible and gives you clean data for decisions.

Cross section of wood grain

Why Clients Choose
Woods Digital

Harvard-trained, agency-proven. Not learning on your budget.

$21MM+ managed across ad platforms.
I've seen what works at scale.

Regulated industry expertise.
I've run compliant campaigns for financial services, healthcare, cannabis, and RegTech.

Tracking infrastructure depth.
I ensure you can measure what matters.

Results-focused. My north star is always your revenue and ROI.

Direct access.
You work directly with me for everything from strategy to reporting

From My Clients

A man smiling with a brick wall in the background.

About Me

I'm Terrell, founder of Woods Digital Partners. I've spent my career managing large-scale paid media campaigns: first at Google, next at agency, then for my own roster of B2B SaaS and ecommerce clients. Harvard trained me to think strategically. $21MM in managed ad spend taught me what actually works. I started WDP because the best marketing advice shouldn't be locked behind a six-figure agency retainer.

Let's Talk About Growth

Interested in working together? Fill out some info and I will be in touch shortly.

I typically work with ecommerce brands doing $500K+ in annual revenue or B2B SaaS companies spending $15K+/month on paid media. If that's you, let's see if we're a fit.